
Funai Soken, a leading Japanese consulting firm led by CEO Daisuke Shingai, has entered into a strategic partnership with Setoworks, a global market entry specialist headed by CEO Cho Choong-Yeon. This collaboration aims to provide comprehensive support to Korean and Japanese companies seeking successful international expansion.
Funai Soken boasts a team of over 1,000 consultants operating across various industries and management themes, systematically planning, designing, and executing growth processes for businesses. With clients throughout Japan, the firm handles over 6,000 consulting contracts annually, making it one of the country’s largest in terms of consulting achievements.
Setoworks, a global hybrid marketing solutions company, has managed more than 1,200 global funding projects—the most in Asia—and achieved cumulative global project results totaling 50 billion KRW, including subsidiaries. Operating local subsidiaries in the United States, Japan, and Taiwan, Setoworks actively supports companies’ overseas expansion through digital marketing, branding, and localization strategies tailored to each market’s characteristics. The company’s strength lies in providing integrated solutions, from initial market entry strategies to practical support both online and offline, facilitating rapid establishment in foreign markets.

Through this strategic collaboration, the two companies plan to offer more effective and practical consulting services to Korean and Japanese businesses. By combining Funai Soken’s systematic business growth models with Setoworks’ field-centric global expansion expertise, they aim to enhance the competitiveness of companies aspiring to enter global markets. Services will include customized strategies for each growth stage, market research, competitive analysis to propose optimal entry strategies, product localization, marketing and sales support, legal and regulatory compliance advice, and more. Additionally, they intend to contribute to expanding distribution channels by establishing partnerships within Japan, integrating offline and online sales channels, and leveraging global e-commerce and social media platforms.
Both companies have already developed various collaborative models based on an extensive global network. They plan to continue providing systematic support, including long-term growth strategies based on market trend analysis and building sustainable business models, to help Korean companies establish stable footholds in overseas markets.
The partners have committed to maintaining a close cooperative system to deliver tangible results and sustainable growth by offering customized services optimized for companies of all sizes and industries. Setoworks and Funai Soken are scheduled to host a seminar in Seoul on March 25, targeting Korean companies to discuss strategies for entering the Japanese market.
[Source:JoongAng Ilbo] https://www.joongang.co.kr/article/25315118
Funai Soken, a leading Japanese consulting firm led by CEO Daisuke Shingai, has entered into a strategic partnership with Setoworks, a global market entry specialist headed by CEO Cho Choong-Yeon. This collaboration aims to provide comprehensive support to Korean and Japanese companies seeking successful international expansion.
Funai Soken boasts a team of over 1,000 consultants operating across various industries and management themes, systematically planning, designing, and executing growth processes for businesses. With clients throughout Japan, the firm handles over 6,000 consulting contracts annually, making it one of the country’s largest in terms of consulting achievements.
Setoworks, a global hybrid marketing solutions company, has managed more than 1,200 global funding projects—the most in Asia—and achieved cumulative global project results totaling 50 billion KRW, including subsidiaries. Operating local subsidiaries in the United States, Japan, and Taiwan, Setoworks actively supports companies’ overseas expansion through digital marketing, branding, and localization strategies tailored to each market’s characteristics. The company’s strength lies in providing integrated solutions, from initial market entry strategies to practical support both online and offline, facilitating rapid establishment in foreign markets.
Through this strategic collaboration, the two companies plan to offer more effective and practical consulting services to Korean and Japanese businesses. By combining Funai Soken’s systematic business growth models with Setoworks’ field-centric global expansion expertise, they aim to enhance the competitiveness of companies aspiring to enter global markets. Services will include customized strategies for each growth stage, market research, competitive analysis to propose optimal entry strategies, product localization, marketing and sales support, legal and regulatory compliance advice, and more. Additionally, they intend to contribute to expanding distribution channels by establishing partnerships within Japan, integrating offline and online sales channels, and leveraging global e-commerce and social media platforms.
Both companies have already developed various collaborative models based on an extensive global network. They plan to continue providing systematic support, including long-term growth strategies based on market trend analysis and building sustainable business models, to help Korean companies establish stable footholds in overseas markets.
The partners have committed to maintaining a close cooperative system to deliver tangible results and sustainable growth by offering customized services optimized for companies of all sizes and industries. Setoworks and Funai Soken are scheduled to host a seminar in Seoul on March 25, targeting Korean companies to discuss strategies for entering the Japanese market.
[Source:JoongAng Ilbo] https://www.joongang.co.kr/article/25315118