
Setoworks, a global hybrid marketing company led by CEO Cho Choong-Yeon, announced that on December 17, it successfully co-hosted a seminar titled “Strategies for Entering and Expanding Sales Channels in the Japanese Market through Rakuten” at DreamPlus Gangnam in Seoul’s Seocho District. The event, organized in collaboration with Rakuten Ichiba, Japan’s largest e-commerce platform, and Funai Soken Consulting, a leading Japanese management consulting firm, attracted participation from over 100 major domestic companies.
The seminar targeted domestic SMEs and venture companies aiming to enter the Japanese market, particularly in sectors like cosmetics. It covered strategies for entering Rakuten, logistics and marketing support, and practical approaches for successful market penetration. The event provided participants with concrete guidelines for entering Japan, emphasizing strategic approaches tailored to the trends and characteristics of the Japanese market.

Rakuten Ichiba boasts over 100 million members and records an annual transaction volume of 5.6 trillion yen (approximately 50.6 trillion KRW), making it Japan’s largest e-commerce platform. Aimi Abe, Section Manager at Rakuten’s headquarters, expressed hope that the seminar would enable Korean companies to gain a deep understanding of operations, logistics, and marketing strategies necessary for entering Rakuten, thereby laying a successful foundation for entering the Japanese market.
Eisaku Oyama, Director at Funai Soken Consulting, discussed key strategies and the latest trends for successful entry into the Japanese market. He elaborated on the unique characteristics of the Japanese market, current consumer trends, and effective localization strategies, providing attendees with practical strategies for success. Oyama emphasized the importance of thorough preparation and marketing strategies that reflect the cultural characteristics of local consumers when entering the Japanese market.
Bumjin Cho, Executive Director of Setoworks Consulting Group, provided in-depth explanations on practical matters crucial for entering the Japanese market, including customs duties, certifications and regulations, localization strategies, and partnerships. He stressed the need for thorough market analysis, competitive pricing, and flexible distribution strategies aligned with Japanese consumer purchasing patterns. Cho affirmed that Setoworks, in collaboration with Rakuten and Funai Soken Consulting, will continue to support domestic companies to ensure their success in the Japanese market.
Source: NewsPim
Setoworks, a global hybrid marketing company led by CEO Cho Choong-Yeon, announced that on December 17, it successfully co-hosted a seminar titled “Strategies for Entering and Expanding Sales Channels in the Japanese Market through Rakuten” at DreamPlus Gangnam in Seoul’s Seocho District. The event, organized in collaboration with Rakuten Ichiba, Japan’s largest e-commerce platform, and Funai Soken Consulting, a leading Japanese management consulting firm, attracted participation from over 100 major domestic companies.
The seminar targeted domestic SMEs and venture companies aiming to enter the Japanese market, particularly in sectors like cosmetics. It covered strategies for entering Rakuten, logistics and marketing support, and practical approaches for successful market penetration. The event provided participants with concrete guidelines for entering Japan, emphasizing strategic approaches tailored to the trends and characteristics of the Japanese market.
Rakuten Ichiba boasts over 100 million members and records an annual transaction volume of 5.6 trillion yen (approximately 50.6 trillion KRW), making it Japan’s largest e-commerce platform. Aimi Abe, Section Manager at Rakuten’s headquarters, expressed hope that the seminar would enable Korean companies to gain a deep understanding of operations, logistics, and marketing strategies necessary for entering Rakuten, thereby laying a successful foundation for entering the Japanese market.
Eisaku Oyama, Director at Funai Soken Consulting, discussed key strategies and the latest trends for successful entry into the Japanese market. He elaborated on the unique characteristics of the Japanese market, current consumer trends, and effective localization strategies, providing attendees with practical strategies for success. Oyama emphasized the importance of thorough preparation and marketing strategies that reflect the cultural characteristics of local consumers when entering the Japanese market.
Bumjin Cho, Executive Director of Setoworks Consulting Group, provided in-depth explanations on practical matters crucial for entering the Japanese market, including customs duties, certifications and regulations, localization strategies, and partnerships. He stressed the need for thorough market analysis, competitive pricing, and flexible distribution strategies aligned with Japanese consumer purchasing patterns. Cho affirmed that Setoworks, in collaboration with Rakuten and Funai Soken Consulting, will continue to support domestic companies to ensure their success in the Japanese market.
Source: NewsPim