SETOWORKS, a global go-to-market (GTM) solutions company, announced on the 27th that it co-hosted 'JAPAN INSIDERS DAY 2026' with Funai Consulting, a Japanese management consulting firm. The event was held at the SBA Global Marketing Center in Gangseo-gu, Seoul, with support from the Seoul Business Agency (SBA).
Approximately 60 Seoul-based consumer goods companies in the lifestyle, beauty, fashion, and food sectors participated in the event. Select companies chosen through a pre-screening process conducted one-on-one consultations with representatives from CCC, the operator of the Japanese lifestyle platform TSUTAYA, following the event.
The event featured presentations on strategies for entering the Japanese market, local consumer trends, and changes in the offline distribution environment.
Speakers commonly noted that while interest in K-beauty and K-lifestyle brands is growing in Japan, relying solely on online sales has limitations when it comes to establishing a sustainable market presence.
TSUTAYA representatives explained, "Offline stores are evolving beyond simple retail spaces into environments that offer customer experiences and lifestyle proposals."
Funai Consulting Director Oyama emphasized the importance of localization strategies in the Japanese market, noting that an approach that goes beyond simple translation — one that takes into account Japanese consumers' lifestyles and purchasing experiences — is essential.
SETOWORKS introduced case studies of Japanese market entry, along with strategies combining global crowdfunding, pop-up stores, local retail, and e-commerce.
Representatives from participating companies responded positively, with comments such as "We were able to receive practical feedback from local experts" and "We gained a concrete understanding of what we need for our Japanese market entry."
Cho Choong-yeon, CEO of SETOWORKS, said, "Interest in K-brands in the Japanese market has been growing recently," adding, "Branding strategies that take into account local consumers and distribution structures are becoming increasingly important."
Meanwhile, SETOWORKS operates as a designated specialized trading company and export voucher implementing agency under the Ministry of Trade, Industry and Energy, running global crowdfunding and overseas market entry support programs.
SETOWORKS, a global go-to-market (GTM) solutions company, announced on the 27th that it co-hosted 'JAPAN INSIDERS DAY 2026' with Funai Consulting, a Japanese management consulting firm. The event was held at the SBA Global Marketing Center in Gangseo-gu, Seoul, with support from the Seoul Business Agency (SBA).
Approximately 60 Seoul-based consumer goods companies in the lifestyle, beauty, fashion, and food sectors participated in the event. Select companies chosen through a pre-screening process conducted one-on-one consultations with representatives from CCC, the operator of the Japanese lifestyle platform TSUTAYA, following the event.
The event featured presentations on strategies for entering the Japanese market, local consumer trends, and changes in the offline distribution environment.
Speakers commonly noted that while interest in K-beauty and K-lifestyle brands is growing in Japan, relying solely on online sales has limitations when it comes to establishing a sustainable market presence.
TSUTAYA representatives explained, "Offline stores are evolving beyond simple retail spaces into environments that offer customer experiences and lifestyle proposals."
Funai Consulting Director Oyama emphasized the importance of localization strategies in the Japanese market, noting that an approach that goes beyond simple translation — one that takes into account Japanese consumers' lifestyles and purchasing experiences — is essential.
SETOWORKS introduced case studies of Japanese market entry, along with strategies combining global crowdfunding, pop-up stores, local retail, and e-commerce.
Representatives from participating companies responded positively, with comments such as "We were able to receive practical feedback from local experts" and "We gained a concrete understanding of what we need for our Japanese market entry."
Cho Choong-yeon, CEO of SETOWORKS, said, "Interest in K-brands in the Japanese market has been growing recently," adding, "Branding strategies that take into account local consumers and distribution structures are becoming increasingly important."
Meanwhile, SETOWORKS operates as a designated specialized trading company and export voucher implementing agency under the Ministry of Trade, Industry and Energy, running global crowdfunding and overseas market entry support programs.