
- Advancing into a data- and AI-driven global GTM solutions company
SETOWORKS, a global Go-To-Market (GTM) solutions company led by CEO Cho Choong-yeon, announced that it has reached KRW 60 billion in cumulative global crowdfunding volume as of June 1, 2026.
According to the company, this achievement goes beyond the accumulated crowdfunding performance of Korean companies. It demonstrates that SETOWORKS’ global GTM model, which expands from product validation in overseas markets to cross-border e-commerce, local pop-up store operations, buyer discovery, and offline retail distribution partnerships, is generating tangible results.
SETOWORKS has developed global crowdfunding beyond a one-off marketing activity into an integrated process for validating the demand, pricing, content, advertising, and distribution potential of Korean SME products seeking overseas expansion.
Based on partnerships with major crowdfunding platforms across key markets, including Kickstarter in the United States, Makuake in Japan, and Zeczec in Taiwan, SETOWORKS supports campaign strategy development tailored to each market, localized content production, advertising execution, global customer service, logistics and fulfillment planning, and follow-up expansion into e-commerce and retail channels.
In particular, after validating market potential through global crowdfunding, the company connects accumulated campaign data to cross-border e-commerce expansion through channels such as Amazon, Rakuten, Qoo10, and Shopee. SETOWORKS also supports pop-up store operations in Japan’s TSUTAYA, department stores, and lifestyle select shops, as well as local buyer meetings and entry into B2B distribution channels. Recently, through collaboration with Japanese management consulting firm Funai Consulting, the company has also launched a Korea-Japan cross-border GTM cooperation framework covering Japanese market entry strategy, local distribution network development, market research, product localization, marketing, and sales support for Korean companies.
SETOWORKS has been designated as a Professional Trading Company by Korea’s Ministry of Trade, Industry and Energy and serves as an official Korean partner of Alibaba.com, the global B2B platform. The company has also accumulated strong experience and operational capabilities in global crowdfunding as an export voucher service provider under programs operated by the Ministry of SMEs and Startups and KOTRA.
Cho Choong-yeon, CEO of SETOWORKS, said, “Surpassing KRW 60 billion is not simply a reflection of the large number of campaigns we have operated. It is a result that shows Korean products can be chosen by global consumers and that such achievements can lead to follow-up exports and distribution expansion.”
He added, “SETOWORKS will continue to help promising startups, SMEs, venture companies, and mid-sized consumer goods companies reduce uncertainty in overseas markets and evaluate market entry potential based on data. At the same time, we will further advance our global GTM solutions to connect these efforts to tangible sales and distribution results.”
Meanwhile, SETOWORKS plans to soon introduce global GTM assessment and customized market entry diagnosis services for startups with innovative products preparing for overseas expansion, companies participating in government support programs such as export vouchers and TIPS, companies with domestic crowdfunding experience on platforms such as Wadiz and Tumblbug, and tech, lifestyle, and design companies preparing for CES participation and global launches.
- Advancing into a data- and AI-driven global GTM solutions company
SETOWORKS, a global Go-To-Market (GTM) solutions company led by CEO Cho Choong-yeon, announced that it has reached KRW 60 billion in cumulative global crowdfunding volume as of June 1, 2026.
According to the company, this achievement goes beyond the accumulated crowdfunding performance of Korean companies. It demonstrates that SETOWORKS’ global GTM model, which expands from product validation in overseas markets to cross-border e-commerce, local pop-up store operations, buyer discovery, and offline retail distribution partnerships, is generating tangible results.
SETOWORKS has developed global crowdfunding beyond a one-off marketing activity into an integrated process for validating the demand, pricing, content, advertising, and distribution potential of Korean SME products seeking overseas expansion.
Based on partnerships with major crowdfunding platforms across key markets, including Kickstarter in the United States, Makuake in Japan, and Zeczec in Taiwan, SETOWORKS supports campaign strategy development tailored to each market, localized content production, advertising execution, global customer service, logistics and fulfillment planning, and follow-up expansion into e-commerce and retail channels.
In particular, after validating market potential through global crowdfunding, the company connects accumulated campaign data to cross-border e-commerce expansion through channels such as Amazon, Rakuten, Qoo10, and Shopee. SETOWORKS also supports pop-up store operations in Japan’s TSUTAYA, department stores, and lifestyle select shops, as well as local buyer meetings and entry into B2B distribution channels. Recently, through collaboration with Japanese management consulting firm Funai Consulting, the company has also launched a Korea-Japan cross-border GTM cooperation framework covering Japanese market entry strategy, local distribution network development, market research, product localization, marketing, and sales support for Korean companies.
SETOWORKS has been designated as a Professional Trading Company by Korea’s Ministry of Trade, Industry and Energy and serves as an official Korean partner of Alibaba.com, the global B2B platform. The company has also accumulated strong experience and operational capabilities in global crowdfunding as an export voucher service provider under programs operated by the Ministry of SMEs and Startups and KOTRA.
Cho Choong-yeon, CEO of SETOWORKS, said, “Surpassing KRW 60 billion is not simply a reflection of the large number of campaigns we have operated. It is a result that shows Korean products can be chosen by global consumers and that such achievements can lead to follow-up exports and distribution expansion.”
He added, “SETOWORKS will continue to help promising startups, SMEs, venture companies, and mid-sized consumer goods companies reduce uncertainty in overseas markets and evaluate market entry potential based on data. At the same time, we will further advance our global GTM solutions to connect these efforts to tangible sales and distribution results.”
Meanwhile, SETOWORKS plans to soon introduce global GTM assessment and customized market entry diagnosis services for startups with innovative products preparing for overseas expansion, companies participating in government support programs such as export vouchers and TIPS, companies with domestic crowdfunding experience on platforms such as Wadiz and Tumblbug, and tech, lifestyle, and design companies preparing for CES participation and global launches.