
SETOWORKS, which began as a global crowdfunding agency, has grown into a global go-to-market (GTM) marketing company that designs and executes the entire overseas expansion process. As of 2026, the company has carried out 1,300 projects and surpassed USD 39.2 million (KRW 60 billion) in cumulative funding. Its overall sales from global GTM solutions, covering market research, strategy development, logistics, and customs clearance, have also exceeded 50% of its crowdfunding-related sales. SETOWORKS helps Korean companies turn overseas expansion into actual sales and export performance. To achieve this, the company designs and executes market validation, global crowdfunding, content localization, performance marketing, market entry into Japan, Taiwan, and the United States, global e-commerce, offline pop-up stores, local distribution, and buyer discovery as one integrated flow.
Through overseas expansion consulting and project experience with more than 4,000 Korean SMEs and brands, SETOWORKS has accumulated both practical insights and data on which products sell in which countries, through which channels, and with what messaging.

CEO Choong-yeon Cho
SETOWORKS directly executes the entire process from product market validation, sales channel design, launch, distribution expansion, offline testing, and buyer connection to follow-up expansion into additional markets. In particular, the company has built practical multi-channel structures covering Korean brands’ entry into Japan, offline pop-ups and retail testing in Japan, crowdfunding and local operations in Taiwan, and expansion into global e-commerce and follow-up distribution.
SETOWORKS has also been recognized by institutional bodies. In 2023, the company was designated as a Professional Trading Company by Korea’s Ministry of Trade, Industry and Energy, and has been selected for six consecutive years as an export voucher program service provider. In recognition of its contribution to sales channel expansion, SETOWORKS received the Minister of SMEs and Startups Award in 2023, followed by the KOTRA President’s Award last year for its contribution to exports.
Maeil Business Newspaper
Reporter Seo Jeong-won
SETOWORKS, which began as a global crowdfunding agency, has grown into a global go-to-market (GTM) marketing company that designs and executes the entire overseas expansion process. As of 2026, the company has carried out 1,300 projects and surpassed USD 39.2 million (KRW 60 billion) in cumulative funding. Its overall sales from global GTM solutions, covering market research, strategy development, logistics, and customs clearance, have also exceeded 50% of its crowdfunding-related sales. SETOWORKS helps Korean companies turn overseas expansion into actual sales and export performance. To achieve this, the company designs and executes market validation, global crowdfunding, content localization, performance marketing, market entry into Japan, Taiwan, and the United States, global e-commerce, offline pop-up stores, local distribution, and buyer discovery as one integrated flow.
Through overseas expansion consulting and project experience with more than 4,000 Korean SMEs and brands, SETOWORKS has accumulated both practical insights and data on which products sell in which countries, through which channels, and with what messaging.
CEO Choong-yeon Cho
SETOWORKS directly executes the entire process from product market validation, sales channel design, launch, distribution expansion, offline testing, and buyer connection to follow-up expansion into additional markets. In particular, the company has built practical multi-channel structures covering Korean brands’ entry into Japan, offline pop-ups and retail testing in Japan, crowdfunding and local operations in Taiwan, and expansion into global e-commerce and follow-up distribution.
SETOWORKS has also been recognized by institutional bodies. In 2023, the company was designated as a Professional Trading Company by Korea’s Ministry of Trade, Industry and Energy, and has been selected for six consecutive years as an export voucher program service provider. In recognition of its contribution to sales channel expansion, SETOWORKS received the Minister of SMEs and Startups Award in 2023, followed by the KOTRA President’s Award last year for its contribution to exports.
Maeil Business Newspaper
Reporter Seo Jeong-won