Kickstarter / Indiegogo crowdfunding for Indoor Air Purification and Humidifier using Live Moss
Solution : Global crowdfunding • Kickstarter • Indiegogo • Landing page production • Video production • Product detail page production • Digital marketing etc.
MossAir, the world's first desktop air purifier and humidifier that uses live sphagnum moss, makes its global debut on Kickstarter and Indiegogo.
What We Did
Established local corporation, initiated Kickstarter and Indiegogo campaigns, conducted product analysis, identified unique selling points (USPs) for global and local targets, and led planning and content creation. Led the execution of various digital marketing programs to drive funding success.
Achieved a total funding of $584,723, exceeding the funding goal by 11,694%.