mosslab
Moss Air Corss-Border Global Hybrid Crowd Funding
mosslab2
Moss Air Corss-Border Global Hybrid Crowd Funding
mosslab3
Moss Air Corss-Border Global Hybrid Crowd Funding
mosslab
Moss Air Corss-Border Global Hybrid Crowd Funding
mosslab2
Moss Air Corss-Border Global Hybrid Crowd Funding
mosslab3
Moss Air Corss-Border Global Hybrid Crowd Funding

Global Projects

Here are some of the major projects

that Setoworks have worked on.

Global CrowdFundingMokibo - Zeczec, Taiwan

=젝젝-¥42,395,000

Mokibo Fusion Keyboard - Zeczec, Taiwan

Fusion Keyboard - Taiwan's product that Combines Keyboard and Touch Pad into One  

Solution : Global crowdfunding • Zeczec • Detailed page production • Influencer marketing • Marketing, etc.



Background


In the lively crowdfunding market, tech products often require substantial advertising and this time, we went beyond influencer collaborations, bringing our product offline for direct user experiences. From successful Taiwan's Zeczec crowdfunding to building a brand, we've effectively promoted our products.




What We've Done


While running the campaign on Taiwanese crowdfunding platform Jekyll, we created locally customized landing pages and content, and held a local demonstration to meet and introduce the product to supporters who were interested or curious about the product.


We also introduced local Taiwanese influencers to create and utilize review videos for marketing, and an introductory video featuring the maker's representative to further enhance trust in the product.




Result


Conducted questionnaires, pre-marketing, video production, detailed page production, and oversight by selecting USPs that fit the local concept of Taiwan, the main target of Zeczec. 

Achieved NT$ 6,026,547(6,026%) of the target amount, by conducting strategic marketing through in-house content creation.