Fusion Keyboard - Taiwan's product that Combines Keyboard and Touch Pad into One
Solution : Global crowdfunding • Zeczec • Detailed page production • Influencer marketing • Marketing, etc.
In the lively crowdfunding market, tech products often require substantial advertising and this time, we went beyond influencer collaborations, bringing our product offline for direct user experiences. From successful Taiwan's Zeczec crowdfunding to building a brand, we've effectively promoted our products.
What We've Done
While running the campaign on Taiwanese crowdfunding platform Jekyll, we created locally customized landing pages and content, and held a local demonstration to meet and introduce the product to supporters who were interested or curious about the product.
We also introduced local Taiwanese influencers to create and utilize review videos for marketing, and an introductory video featuring the maker's representative to further enhance trust in the product.
Conducted questionnaires, pre-marketing, video production, detailed page production, and oversight by selecting USPs that fit the local concept of Taiwan, the main target of Zeczec.
Achieved NT$ 6,026,547(6,026%) of the target amount, by conducting strategic marketing through in-house content creation.