Solution : Global Popup store• Landing page production • Follow-up distribution • Influencer marketing • Global marketing
To support the entry of Korean SME enterprises into Japan, SME Business Distribution Center collaborated with Setoworks to establish a popup store showcasing beauty products from 15 Korean companies, while gauging customer response.
What We Did
Organized by the Small and Medium Business Distribution Center and Japanese EC platform Qoo10, and hosted by Setoworks, the K-beauty pop-up store was held on the main street of Shibuya Station, a key area in Tokyo, Japan, for a total of three days. The event was organized to showcase 15 Korean cosmetics products before they officially entered Japan and to provide a bridgehead for their entry into Japan.
The event, which aimed to provide Japanese people with the opportunity to try and experience K-beauty products on-site, attracted more than 1,000 visitors and was so popular that all samples were sold out early on the last day, as all visitors were able to participate in the event and try out their favorite products or take home samples.
The pop-up store also featured live broadcasts from famous Japanese influencers and visits from Japanese distributors, advertising agencies, and cosmetics-related companies, which led to lively discussions about future expansion into Japan.
More than 1,000 visitors attended the event, and the products were partially sold out on Japan's largest EC site, Qoo10, which played a significant role in increasing brand awareness and generating sales.