Hands-free! A cooling neck fan for both you and your clothes
Solution : Global crowdfunding • Makuake • Landing page production • Press release • Digital marketing, etc.
Wadiz launched a neck-type portable fan into a market predominantly occupied by handheld fans. With over 100 million products sold, we identified its suitability for Japanese Makuake users and contacted the manufacturer to advance the project.
What We've Done
Recognizing that middle-aged men may not opt for handheld fans despite the heat, we introduced All7—a neckband fan with a rugged design—on Makuake.
As a product that did not exist in the market, we measured the price to be about 2 times higher than the domestic price, and then proceeded with digital marketing strategies, including press releases and advertisements, overseeing the entire project process from customer response to delivery.
Makuake for funding rounds 1, 2, and 3 has reached $84,510,838 in cumulative funding.