Easy to assemble, double the capacity! Convertible CODE LIVING wagon cart for everyday use, camping, and anywhere in between.
Solution : Local trade show production • Global crowdfunding • Questionnaire production • Video production • Landing page production • Influencer marketing • Co-purchase marketing • Shipping CS/AS • etc.
Background
Korean lifestyle home furnishings brand CM26 opens its first store in Taiwan, making it the first store in the world to open on the Jekyll platform in the highly competitive Taiwanese market for similar products.
What We've Done
In the Taiwanese market, where competition for related products is fierce, the product gained great attention through various marketing models during the pre-testing period, and then successfully built brand reputation during the funding period through cooperation with Taiwanese influencers and co-purchases.
Even if Taiwanese social issues arise during the funding period, relevant materials will be produced locally in line with Taiwan's current affairs, and products will be repositioned for crisis management. We received a lot of support from the Project Jekyll platform and cooperated with the platform's unboxing graphics.
Result
Conducted questionnaires, pre-marketing, video production, detailed page production, and supervision by selecting USPs that fit the local concept of Taiwan, the main target market of Zeczec. Achieved NT$ 6,926,615(13,108%) of the target amount, by optimizing the marketing strategy with a strong concept for the product.
[Codriving Wagon Cart] Zeczec, Taiwan
Easy to assemble, double the capacity! Convertible CODE LIVING wagon cart for everyday use, camping, and anywhere in between.
Solution : Local trade show production • Global crowdfunding • Questionnaire production • Video production • Landing page production • Influencer marketing • Co-purchase marketing • Shipping CS/AS • etc.
Background
Korean lifestyle home furnishings brand CM26 opens its first store in Taiwan, making it the first store in the world to open on the Jekyll platform in the highly competitive Taiwanese market for similar products.
What We've Done
In the Taiwanese market, where competition for related products is fierce, the product gained great attention through various marketing models during the pre-testing period, and then successfully built brand reputation during the funding period through cooperation with Taiwanese influencers and co-purchases.
Even if Taiwanese social issues arise during the funding period, relevant materials will be produced locally in line with Taiwan's current affairs, and products will be repositioned for crisis management. We received a lot of support from the Project Jekyll platform and cooperated with the platform's unboxing graphics.
Result
Conducted questionnaires, pre-marketing, video production, detailed page production, and supervision by selecting USPs that fit the local concept of Taiwan, the main target market of Zeczec. Achieved NT$ 6,926,615(13,108%) of the target amount, by optimizing the marketing strategy with a strong concept for the product.
Exhibiting in Taiwan
Local Taiwanese Influencers
Unboxing Contents
Recruiting Taiwanese Experience Group (Review)
Creating Social Media Content