Wadiz crowdfunding campaign for 'Cubiio X,' an all-in-one CNC solution for cutting/engraving/laser
Solution : Global crowdfunding • Wadiz • Landing page production • Integrated marketing execution • Content production • Offline exhibition execution
Cubiio X, a CNC robot that can engrave, cut, and carve through its woodworking cutting tool trimmer, router, and self-developed laser module, was unveiled for the first time in Korea through Wadiz funding.
What We've Done
Systematically planned and designed detailed pages by identifying selling points in order to convey the various functions and technologies of 'Cubiio X' to supporters.
Conducted various systematic marketing campaigns before and after the project's opening to meet the unique characteristics of the first public release. To familiarize supporters with the machine product, we provided opportunities to experience the product through offline spaces and held offline demonstrations to listen and resolve the questions of supporters.
Then, we continued to communicate with supporters through project updates and community.
Established a local corporation and opened accounts for Kickstarter and Indiegogo, analyzed the product and selected USPs for global and local targets, and took the lead in planning and content creation. The entire process, from the initial stages of setting up a local entity to executing various digital marketing strategies, was overseen to ensure the success of the crowdfunding campaigns.
Overseeing the entire project, including detailed page production and marketing based on the selected USPs for Wadiz users and the product target audience.
Achieved KRW 250 million, exceeding the goal by 24,954%, through continuous customer management and various online and offline marketing activities.