[Milino Scrubbing Glove] Makuake, Japan
Exfoliate your Entire Body with just a Light Scrub!
Solution : Global crowdfunding • Makuake • Product detail page production • Digital marketing
Background
Creating a glove using a low-irritation looping technique that effectively removes dead skin cells with gentle strokes. The material is so soft that it can be used on the face or even on children.
Requested appeal for the use of antimicrobial aerated silver yarn in the glove. and although previously sold in Japan, the performance did not meet expectations. The goal was to test whether there is sufficient demand for Milino in the Japanese market.
What We've Done
Understanding the characteristics of the bathing culture in Japan, where bathing is popular, it was anticipated that there would be significant demand.
Recognizing the concern about dead skin cells, the funding campaign was launched during the season when this issue is more prominent. Gathering as many reviews as possible, the campaign was centered around points that supporters could relate to. The detailed page was carefully crafted, achieving satisfactory results for the maker.
Executed the Makuake funding and various digital marketing campaigns, overseeing everything from shipping, progress updates, to customer service.
Result
Reached a total funding amount of ￥21,057,050, which is 21,057% of the funding goal.
[Milino Scrubbing Glove] Makuake, Japan
Exfoliate your Entire Body with just a Light Scrub!
Solution : Global crowdfunding • Makuake • Product detail page production • Digital marketing
Background
Creating a glove using a low-irritation looping technique that effectively removes dead skin cells with gentle strokes. The material is so soft that it can be used on the face or even on children.
Requested appeal for the use of antimicrobial aerated silver yarn in the glove. and although previously sold in Japan, the performance did not meet expectations. The goal was to test whether there is sufficient demand for Milino in the Japanese market.
What We've Done
Understanding the characteristics of the bathing culture in Japan, where bathing is popular, it was anticipated that there would be significant demand.
Recognizing the concern about dead skin cells, the funding campaign was launched during the season when this issue is more prominent. Gathering as many reviews as possible, the campaign was centered around points that supporters could relate to. The detailed page was carefully crafted, achieving satisfactory results for the maker.
Executed the Makuake funding and various digital marketing campaigns, overseeing everything from shipping, progress updates, to customer service.
Result
Reached a total funding amount of ￥21,057,050, which is 21,057% of the funding goal.