[GLOSSY] Makuake, Japan
A Powerful Exfoliating Towel for Full-body Use When a Shower Isn't Enough!
Solution : Global crowdfunding • Makuake • Product detail page production • Video localization • Digital marketing • Campfire • Pre-Order • Gizmodo press release • Department store pop-ups
Background
Developed an exfoliating towel with Korean technology that is gentle on the skin and has excellent exfoliating effect. The towel comes in three designs: finger glove type, mitten glove type, and towel, aiming to understand user preferences.
Proposing the first-ever exfoliating towel funding in Makuake's history.
What We've Done
Understood the Japanese culture of having a bathtub at home and enjoying baths, anticipating significant demand. Encouraged users to test various types of exfoliating towels based on the product's characteristics, specifying cleansing areas. Emphasized family usage through reviews, targeting all age groups.
Oversaw Makuake's 1st and 2nd funding, Campfire funding, Gizmodo press release, and executed diverse digital marketing strategies. Managed pre-orders, shipping, progress updates, and customer service.
Result
Reached a total funding amount of ￥15,721,200 which is 10,480% of the funding goal.
GIZMODO 기사 보기
[GLOSSY] Makuake, Japan
A Powerful Exfoliating Towel for Full-body Use When a Shower Isn't Enough!
Solution : Global crowdfunding • Makuake • Product detail page production • Video localization • Digital marketing • Campfire • Pre-Order • Gizmodo press release • Department store pop-ups
Background
Developed an exfoliating towel with Korean technology that is gentle on the skin and has excellent exfoliating effect. The towel comes in three designs: finger glove type, mitten glove type, and towel, aiming to understand user preferences.
Proposing the first-ever exfoliating towel funding in Makuake's history.
What We've Done
Understood the Japanese culture of having a bathtub at home and enjoying baths, anticipating significant demand. Encouraged users to test various types of exfoliating towels based on the product's characteristics, specifying cleansing areas. Emphasized family usage through reviews, targeting all age groups.
Oversaw Makuake's 1st and 2nd funding, Campfire funding, Gizmodo press release, and executed diverse digital marketing strategies. Managed pre-orders, shipping, progress updates, and customer service.
Result
Reached a total funding amount of ￥15,721,200 which is 10,480% of the funding goal.
GIZMODO 기사 보기