Vegetable Oil Pull-Up Leather Wallet 'Tidy' crowdfunding on Wadiz
Solution : Global crowdfunding • Detailed page creation • Integrated marketing • Content creation • Project operation • Setting up an online store
Introducing 'Tidy,' a wallet with an impressive 22-compartment capacity and attractive vegetable oil pull-up leather, perfect for both overseas travel and daily life. The crowdfunding campaign was conducted on Wadiz.
What We've Done
By highlighting the wallet's main advantage, its 'large capacity,' we set it as a selling point and crafted a storytelling narrative around the concept of 'travel,' producing product detail pages and content to align with the selected concept.
Conducted social media marketing through various materials, and after the funding, we expanded to online malls such as Funshop, Ten By Ten, and Naver Smart Store, ensuring sustained sales. Built a fan base within the Wadiz platform for the 'Tidy' brand, and subsequently succeeded in launching the TIDY series of products.
Oversaw the project by selecting USPs for Wadiz users and product target audiences, producing product detail page and conducted marketing.
Achieved a total funding of KRW 100 million, including Encore Funding through various online and offline marketing activities.