Opening Taiwan Popup Store for CJ ENM's Popular Variety Show, Sinseoyugi's Character 'Shin Myohan'
Solution : Pop-up store • Offline exhibition • Global contents marketing • Landing page production • Video production • Product detail page production • Digital marketing • Global pre-order
CJ ENM's entertainment program "Sinseoyugi" sold merchandise for the popular character Shinmyohan in Taiwan through crowdfunding and pre-orders, and conducted online and offline marketing through local SNS channels and pop-up stores.
What We've Done
Held pop-up stores at SYNTREND Department Store (三創生活園區) and ATT 4 FUN shopping mall to meet with local fans in Taipei, Taiwan.
Conducted crowdfunding and pre-sales online on Taiwan's largest crowdfunding platform, Zeczec, and pre-order platform, 有.設計uDesign. Provided continuous news updates and communication through social media channels, which generated positive responses and engagement.
Beyond simple online sales, the combination of online and offline marketing strategies proved to be a valuable experience for entering the global market.
ATT 4 FUN Shopping Mall in Taipei
Fans in Taiwan at the IDOL& Cafe pop-up store @ IDOLand