Solution : Global crowdfunding • Makuake • Campfire • Product detail page production • Press release • Digital marketing campaign, etc.
Background
A small air purifier for cat litter odor removal is crowdfunded on Wadiz in South Korea.
To expand internationally into Japan, the project is launched through the Makuake platform.
What We've Done
Changed the product's focus from cat-only to toilet-only, utilizing the strength of small size and portability to meet the needs of Japanese users.
Aligning with consumer needs, we implemented digital marketing and press releases, overseeing continuous promotion, customer engagement, and overall management of deliveries.
Result
Reached a total funding amount of ￥28,925,500, which is 28925% of the funding goal.
[PurrAir] Makuake, Japan
Using plasma to eliminate odors in the bathroom
Solution : Global crowdfunding • Makuake • Campfire • Product detail page production • Press release • Digital marketing campaign, etc.
Background
A small air purifier for cat litter odor removal is crowdfunded on Wadiz in South Korea.
To expand internationally into Japan, the project is launched through the Makuake platform.
What We've Done
Changed the product's focus from cat-only to toilet-only, utilizing the strength of small size and portability to meet the needs of Japanese users.
Aligning with consumer needs, we implemented digital marketing and press releases, overseeing continuous promotion, customer engagement, and overall management of deliveries.
Result
Reached a total funding amount of ￥28,925,500, which is 28925% of the funding goal.