All-New Sling Bag and Duffel Bag that breaks the boundaries of bags!
Solution : Global crowdfunding •Product detail page production • Follow-up distribution • Digital marketing etc.
Background
The first domestic entry of the popular Kickstarter brand NIID, introducing a versatile bag suitable for travel and riders.
What We've Done
Adapted existing content to the Korean market concept, presenting it as a versatile bag for travel and riders. Conducted Wadiz and social media performance marketing, achieving crowdfunding success three times with a total of KRW 230 million won.
Achieved the highest record in the bag product category since 2022.
Result
Successfully raised a total of KRW 230 million won in cumulative funding, over three Wadiz campaigns, and maintained popularity in the top tier of bag products on Fun Shop and NAVER Smart Store, and continued with follow-up distribution.
[ NIID Cache ] Wadiz, Korea
All-New Sling Bag and Duffel Bag that breaks the boundaries of bags!
Solution : Global crowdfunding •Product detail page production • Follow-up distribution • Digital marketing etc.
Background
The first domestic entry of the popular Kickstarter brand NIID, introducing a versatile bag suitable for travel and riders.
What We've Done
Adapted existing content to the Korean market concept, presenting it as a versatile bag for travel and riders. Conducted Wadiz and social media performance marketing, achieving crowdfunding success three times with a total of KRW 230 million won.
Achieved the highest record in the bag product category since 2022.
Result
Successfully raised a total of KRW 230 million won in cumulative funding, over three Wadiz campaigns, and maintained popularity in the top tier of bag products on Fun Shop and NAVER Smart Store, and continued with follow-up distribution.