Beaurit, A System for Safe and Comfortable Home Workouts, Including Pilates, Indoors
Solution : Global crowdfunding • Survey production • Localized video production • Word-of-mouth marketing • Product Detail page production • Marketing execution • C/S & A/S Support, etc.
Background
With the rise of telecommuting workouts in Korea during the COVID-19 pandemic, Beaurit, a brand established by popular Pilates instructors, brought a Pilates equipment that allows a lifetime of exercise to Taiwan. It marked the world's first open launch on the ZecZec crowdfunding platform.
What We've Done
The Beaurit brand, founded by Pilates instructors in Korea, localized various Pilates YouTube lesson videos and provided Chinese translations. This supported consumers in comprehensively understanding the use of the product without language barriers. The brand built a high level of trust by continually communicating with Taiwanese consumers through videos and established the instructors as influencers, leading their own advertising promotions. By doing so, it reduced advertising costs and generated optimal results.
Result
Utilizing the most accurate advertising and marketing methods for the project, selecting USPs tailored to the local concept in Taiwan, conducting surveys, pre-marketing, video production, detailed page creation, and overseeing the entire process.
Achieved NT$ 4,298,450, which is 8596% of the funding goal, by conducting strategic marketing through own content production.
[beaurit.] Zeczec, Taiwan
Beaurit, A System for Safe and Comfortable Home Workouts, Including Pilates, Indoors
Solution : Global crowdfunding • Survey production • Localized video production • Word-of-mouth marketing • Product Detail page production • Marketing execution • C/S & A/S Support, etc.
Background
With the rise of telecommuting workouts in Korea during the COVID-19 pandemic, Beaurit, a brand established by popular Pilates instructors, brought a Pilates equipment that allows a lifetime of exercise to Taiwan. It marked the world's first open launch on the ZecZec crowdfunding platform.
What We've Done
The Beaurit brand, founded by Pilates instructors in Korea, localized various Pilates YouTube lesson videos and provided Chinese translations. This supported consumers in comprehensively understanding the use of the product without language barriers. The brand built a high level of trust by continually communicating with Taiwanese consumers through videos and established the instructors as influencers, leading their own advertising promotions. By doing so, it reduced advertising costs and generated optimal results.
Result
Utilizing the most accurate advertising and marketing methods for the project, selecting USPs tailored to the local concept in Taiwan, conducting surveys, pre-marketing, video production, detailed page creation, and overseeing the entire process.
Achieved NT$ 4,298,450, which is 8596% of the funding goal, by conducting strategic marketing through own content production.
Guide Video
Greetings to Taiwanese supporters
Social media content production