Consecutive 2-Year Zeczec Crowdfunding and Marketing Campaigns, From Online to Offline Exhibitions/Experiences
Solution : Global crowdfunding • Zeczec • Local Golf Shows • Survey production • Video localization • Product detail page production • Digital marketing • Taiwan NCC Certification • CS & AS shipping operation, etc.
Background
South Korea's most popular golf brand hopes to use Setoworks for second year in a row to host Zeczec in Taiwan.
What We've Done
Supported all certification services from Chinese review on the localized app to NCC certification in Taiwan.
Participated in local golf exhibitions during the project period, collaborated on promotional videos with Taiwanese golf coaches, conducted joint purchases in golf classes, selected product ambassadors in Taiwanese golf clubs, and directly promoted products to prospective consumers for brand exposure.
Supported the unboxing video on the Zeczec platform for maximum exposure.
Result
Conducted surveys, pre-marketing, video production, product detail page production, and oversee of USP selection to match the local concept of Taiwan, the main target market of Zeczec.
Achieved NT$ 2,774,183 which is 2774% of the target amount, through own content creation and various strategic marketing activities.
[Phigolf2] Zeczec, Taiwan
Consecutive 2-Year Zeczec Crowdfunding and Marketing Campaigns, From Online to Offline Exhibitions/Experiences
Solution : Global crowdfunding • Zeczec • Local Golf Shows • Survey production • Video localization • Product detail page production • Digital marketing • Taiwan NCC Certification • CS & AS shipping operation, etc.
Background
South Korea's most popular golf brand hopes to use Setoworks for second year in a row to host Zeczec in Taiwan.
What We've Done
Supported all certification services from Chinese review on the localized app to NCC certification in Taiwan.
Participated in local golf exhibitions during the project period, collaborated on promotional videos with Taiwanese golf coaches, conducted joint purchases in golf classes, selected product ambassadors in Taiwanese golf clubs, and directly promoted products to prospective consumers for brand exposure.
Supported the unboxing video on the Zeczec platform for maximum exposure.
Result
Conducted surveys, pre-marketing, video production, product detail page production, and oversee of USP selection to match the local concept of Taiwan, the main target market of Zeczec.
Achieved NT$ 2,774,183 which is 2774% of the target amount, through own content creation and various strategic marketing activities.
Main Promotional Video
Demonstration at a local golf club in Taiwan
Local Taiwanese influencers
Social media content production