[LAZY247 Squat Chair] Makuake, Japan
Revolutionary Squat Chair - Squat Easily with Just a Pull!
Solution : Global crowdfunding • Makuake • Product detail page production • Digital marketing
Background
Anticipating the increasing demand for home training equipment due to the pandemic, a product that allows easy and convenient home training even at home is expected to gain significant popularity on Makuake, serving as the first step for Banana Corporation to test the Japanese market.
What We've Done
Developed a story focused on male models, aligning with the characteristics of Makuake, which has a predominantly male user base, shifting from the existing female-centric image. Highlighted details on muscle areas stimulated by each exercise and various ways to use the product on the detailed page.
Appealed to customers in a completely different direction from the existing approach, emphasizing key points. Executed product detail page production, press releases, social media ads, and digital marketing for widespread dissemination, along with perfect support for customer responses and shipping.
Result
Reached a total funding of ￥11,074,700, surpassing the funding target by 7,383%.
[LAZY247 Squat Chair] Makuake, Japan
Revolutionary Squat Chair - Squat Easily with Just a Pull!
Solution : Global crowdfunding • Makuake • Product detail page production • Digital marketing
Background
Anticipating the increasing demand for home training equipment due to the pandemic, a product that allows easy and convenient home training even at home is expected to gain significant popularity on Makuake, serving as the first step for Banana Corporation to test the Japanese market.
What We've Done
Developed a story focused on male models, aligning with the characteristics of Makuake, which has a predominantly male user base, shifting from the existing female-centric image. Highlighted details on muscle areas stimulated by each exercise and various ways to use the product on the detailed page.
Appealed to customers in a completely different direction from the existing approach, emphasizing key points. Executed product detail page production, press releases, social media ads, and digital marketing for widespread dissemination, along with perfect support for customer responses and shipping.
Result
Reached a total funding of ￥11,074,700, surpassing the funding target by 7,383%.